SEO (Search engine optimization) of a website consists of taking care of many points while developing a website or updating the website. It mainly consists of a list of guidelines regarding the usage of texts on the website like proper usage of keywords, proper selection of keywords and using keywords optimum number of times, saving irrelevant data from being crawled upon by the spiders and many other points that are discussed in brief below.

Proper usage of keywords. The most searched and short keywords searched on the search engine regarding the web page should be provided on the title part of the web page. Keywords should also be provided while writing text documents on the website the intensity of usage of keywords on the website should not be suspicious, it should look natural. Providing keywords in the url of the webpage also plays a major role in optimization of the page along with it, using keywords in the beginning of the document, giving the headings and sub headings on the webpage that consists of keywords, using keyword phrases inclusive of keyword, using synonyms words as well along with the keywords also helps to a certain extent in promoting the ranking of webpage on the search engine.

The number of links that point towards our website also counts and plays a major role in deciding the standing of the website on the search engine’s ranking. The greater the number of links pointing towards our website, the better is the popularity consideration by the search engine but the catch part in deciding the popularity by links comes with the non reliable websites.

The links to the websites which are obtained from governmental websites or from educational websites are the most reliable one’s and count to the maximum of an extent.

Contents that are contained on the web page also contribute a lot in deciding the level of optimization of the site or page according to search engines’. The content given on the webpage must be updated time to time as it is also considered while deciding the ranking, along with the content updating, the size of files present on the website, the uniqueness of the contents present on the website, the frequency at which we change the contents of the website also.

Lastly considering but not being the least, illegal content should be totally avoided from the page as it might also lead to violations of legal rules along with kicking out of our website from the search engines.

Adding upon the number of visitors to the website. For those running commercial websites it is also advised to get as many visitors as they can as it will increase their website popularity along with increasing their sales and increasing their ranking as well. The main points that can be bought into consideration while updating or launching a website consists of trying to maintain low prices, providing large selection range to the visitors and keeping the website as user friendly as possible.